Active User Base: Pinterest boasts over 400 million monthly active users, making it a substantial platform for marketers to engage with.
Gender Demographics: The platform's user base is predominantly female, with women accounting for around 71% of Pinterest users.
Global Reach: Pinterest's popularity extends beyond the United States, with international users contributing significantly to its user base.
Visual Search: Pinterest facilitates visual search, allowing users to discover products and ideas by uploading images or using the camera to search for similar items.
Product Discovery: A considerable number of Pinterest users leverage the platform for product discovery, with 85% of Pinners viewing products to plan future purchases.
Purchase Intent: Pinterest users exhibit strong purchase intent, as 98% report trying new things they find on the platform, and 83% have made a purchase based on content they viewed on Pinterest.
Brand Engagement: Brands experience high engagement rates on Pinterest, with 77% of weekly Pinners engaging with brand content.
Influence on Purchase Decisions: Pinterest significantly influences purchase decisions, with 83% of weekly Pinners making purchases based on content they found from brands on Pinterest.
Longevity of Pins: Pins have a longer lifespan compared to other social media posts, with the average Pin driving engagement for months after it's been posted.
Content Curation: Pinterest users actively engage in content curation, with 75% of Pins saved coming from businesses rather than user-generated content.
Mobile Usage: The majority of Pinterest users access the platform via mobile devices, emphasizing the importance of mobile optimization for Pinterest marketing strategies.
Search Engine Capabilities: Pinterest functions as a visual search engine, making it crucial for marketers to optimize their content with relevant keywords to enhance discoverability.
Seasonal Trends: Pinterest experiences spikes in activity during seasonal events and holidays, providing opportunities for marketers to capitalize on trending topics.
Brand Authenticity: Authenticity resonates with Pinterest users, as they actively seek out content from brands that align with their values and interests.
Content Diversity: Pinterest users engage with a diverse range of content categories, including fashion, home decor, recipes, travel, and DIY projects, offering ample opportunities for brands across various industries to connect with their target audience