Pinterest Predicts: The science behind our future trends
Pinterest users search for inspiration for various aspects of life, providing valuable insights into potential future trends.
Unlike just looking at one year of data, Pinterest analyzes searches over two years to gain a broader perspective.
They use a rigorous approach with specific volume and growth requirements to identify significant rising search trends.
To avoid seasonal biases, Pinterest considers normalized search data, focusing on trends beyond predictable fluctuations.
Pinterest has been making trend predictions for years, and their predictions show trends lasting longer than those found elsewhere.
A dedicated team of experts analyzes the data and uses various methods, including a proprietary "trend score," to identify future trends.
Visual analysis is another layer used to ensure they're catching trends at the very beginning of their rise.
The predictions are not just based on data; human expertise plays a crucial role in interpreting the information and identifying meaningful trends.
This multi-faceted approach, combining data analysis, human expertise, and different methodologies, helps Pinterest predict future trends with greater accuracy.
By understanding future trends, businesses and individuals can make informed decisions and plan for what's coming next.